Abu Dhabi is a young city with a big appetite for growth, but rising prosperity has brought a serious health challenge. With obesity affecting more than a third of the UAE, daily life makes healthy habits hard to keep. Introducing Treat Yourself To Health, a movement to encourage healthier living across the emirate.

Our launch film brings the movement to life, celebrating the small, joyful actions that help people live healthier every day. Check in soon to see how the wider campaign rolled out across the city, including OOH, radio spots and live events.

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