Antimicrobial Resistance (AMS) is a growing global concern. Pfizer, a major antibiotic manufacturer, tasked us with creating awareness and driving change through a comprehensive online hub.
To create a look and feel, we pulled from the activist handbook, employing bold colours, catchy slogans, and impactful visuals reminiscent of picket signs.
Under 'Change Before They Do,' our message urged policymakers, HCPs, hospitals, and the public to change habits before microbes change theirs.
